One of the top sports brands in the world, PUMA is known for designing products for world-class athletes and sports teams, whether they compete in sports, such as football shoes. Herzogenaurach, Germany, is home to PUMA’s headquarters, and more than 14,000 people work there from more than 120 different nations.
Birth of a Giant
Rudolf and Adolf Dassler established the business “Dassler Brothers Shoe Factory” at their German home in 1919, beginning PUMA’s lengthy tradition of producing high-quality sporting goods. Several sportsmen, notably the well-known Jesse Owens, won gold medals while competing with Dassler spikes during the first few years of the company’s existence.
PUMA Sports: Functionality & Leisure
By offering a large assortment of well-designed sports gear suitable for both recreational and competitive activity, PUMA has added pleasure to practicality. PUMA offers a variety of comfortable sports apparel and equipment to help you compete on the playing field while enabling you incorporate sports into your lifestyle with fashionable sportswear that can be worn everywhere, from running shoes for track and field to footwear for golf.
Paving The Way For A Greener Earth
PUMA is dedicated to producing better goods and making a positive impact on both the environment and society. They strive to improve in a number of sustainability categories, including Fair Income, Products, Health & Safety, and more, by collaborating with stakeholders on the 10FOR25 sustainability plan. In this way, they can produce better products and contribute to a better society.
Forever Faster, Always First
PUMA understands the importance of creation to level up on sport performance and to keep moving forward, grounded by science. At PUMA Innovation there are five ethos that drive innovation: be a pain, be connected, be brave, be open, be ready. To create a final product, designers talk to athletes, look beyond their scope and adopt a human-centered focus in their designs.
Over the years, PUMA has collaborated with athletes and ambassadors who have spoken out in favour of equality for all. By encouraging activities that result in real change such as learning about the problems, and contributing to and supporting groups and initiatives, PUMA leverages their platform to assist in bringing about change.